LIC Merchant Portal 2024: Login, Retrieve Password & Renewals

LIC Merchant Portal Apply Online & Application Form | Check Beneficiary Category & Last Date | Check Benefits & Features | Check Eligibility & All Details | 

The LIC Merchant Portal, introduced by Life Insurance Corporation of India (LIC), caters to its widespread customer base in India. Authorized individuals manage insurance policy payments on behalf of LIC. These authorized individuals are known as Citizen LIC Merchants. The portal facilitates premium collection processes. Traders accessing the portal must use specific login credentials, including a unique username and password provided by LIC.

This article will provide all types of information about the LIC Merchant Portal 2024 like purpose, Eligibility Criteria, Benefits, Features, important documents, etc. We will also share the process to Apply online for this portal. To get complete information about this portal, read this article till the end.

LIC Merchant Portal          

The LIC Merchant Portal is an online platform provided by the Life Insurance Corporation of India (LIC) for its authorized merchants. These merchants are individuals or entities appointed by LIC to collect insurance premium payments from policyholders. The portal allows merchants to manage and follow up on policy payments, ensuring timely premium collection. To access the portal, merchants are given specific login credentials, including a username and password.

The LIC Merchant Portal, introduced by the Life Insurance Corporation of India (LIC), streamlines premium payments for citizens, fostering stronger customer relationships. This online platform facilitates seamless interactions with registered, authorized, and trusted LIC Merchants, ensuring transparency and convenience for consumers. With a focus on ease and efficiency, the portal enhances customer experience, making premium payments quick and hassle-free.

LIC Merchant Portal: Login, Retrieve Password & Renewals

Highlights of LIC Merchant Portal 2024

The highlights of this portal are as follows:- 

Name Of The PortalLIC Merchant Portal
Launched By Central Govt
Delegated MinistryMinistry of Electronics & Information Technology 
ObjectiveTo streamline various processes involved in policy sales, servicing, and commission tracking
Benefit This will encourage agents to adopt digital processes
Applicable To Residents of India
Beneficiaries LIC Holders
Age GroupsAnyone
Mode Of TransferDBT (Direct Benefit Transfer)
Payment Mechanisme-payment mechanism
Offered FacilitiesLIC Services
Amount of benefitVarious
Hosting SiteNational Information Center (NIC)
Mode Of ApplicationOnline 

Objectives of LIC Merchant Portal 2024

The LIC Merchant Portal is designed with the following objectives:

1. Enhancing Efficiency: The portal aims to streamline various processes involved in policy sales, servicing, and commission tracking. It eliminates the need for manual paperwork and reduces the time and effort required to complete tasks.

2. Improving Customer Service: By providing agents with easy access to policy-related information and tools, the portal enables them to provide prompt and accurate service to policyholders. This helps in building trust and maintaining strong customer relationships.

3. Facilitating Commission Tracking: The portal provides agents with a comprehensive view of their commission earnings, making it easier for them to track and manage their income. This transparency helps agents in financial planning and motivates them to achieve higher sales targets.

4. Promoting Digitalization: The LIC Merchant Portal is part of LIC’s efforts to embrace digitalization and leverage technology for the benefit of its agents and customers. It encourages agents to adopt digital processes, reducing reliance on physical documents and improving operational efficiency.

Beneficiary Category

The LIC Merchant Portal is primarily intended for LIC agents and authorized merchants who are registered with the corporation. These individuals play a crucial role in promoting LIC’s insurance products and services and are recognized as key stakeholders in the company’s distribution network. Agents and merchants associated with LIC are eligible to access and utilize the features and services offered through the LIC Merchant Portal. The portal provides them with the necessary tools and resources to effectively carry out their duties and responsibilities as authorized representatives of LIC.

Application Enrollment Last Dates

The enrollment for the LIC Merchant Portal is an ongoing process, and interested agents and merchants can apply for access at any time. There are no specific last dates for application enrollment. However, it is advisable to apply as soon as possible to start benefiting from the portal’s features and services without delay.

Agents and merchants who wish to enroll for the portal can visit the official LIC website or contact their respective LIC branch for the application process and further details. The enrollment process typically involves providing the necessary documentation and completing the required formalities.

Selection Procedure

The selection procedure for accessing the LIC Merchant Portal is based on the eligibility criteria set by LIC. Agents and merchants who meet the requirements and fulfill the necessary conditions are granted access to the portal. The selection procedure may involve verification of the applicant’s credentials, including their association with LIC and their licensing status. Once the verification process is complete and the applicant’s eligibility is confirmed, they are provided with login credentials to access the LIC Merchant Portal.

Implementation Procedure

The implementation involves the following steps:

1. Application Submission: Agents and merchants interested in accessing the LIC Merchant Portal need to submit their applications along with the required documentation to LIC. The application can be submitted online through the LIC website or in person at the nearest LIC branch.

2. Verification and Approval: LIC verifies the submitted applications and documents to ensure the eligibility and authenticity of the applicants. This may involve background checks, licensing verification, and other necessary procedures. Once the verification is complete and the application is approved, the applicant is notified of their successful enrollment.

3. Login Credentials: After the approval, LIC provides the agents and merchants with unique login credentials, including a username and password. These credentials are used to access the LIC Merchant Portal securely.

4. Training and Support: LIC may provide training sessions or resources to help agents and merchants familiarize themselves with the features and functions of the LIC Merchant Portal. Additionally, technical support is available to address any issues or queries that may arise during the implementation process.

Supervision Body

The LIC Merchant Portal is supervised and managed by the Life Insurance Corporation of India (LIC) itself. LIC is a government-owned insurance company and the largest life insurance provider in India. It has a well-established organizational structure and dedicated teams responsible for the development, maintenance, and oversight of the LIC Merchant Portal.

The supervision body ensures that the portal operates smoothly, adheres to the necessary security protocols, and meets the evolving needs of LIC agents and merchants. Regular monitoring, updates, and improvements are carried out to enhance the functionality and user experience of the portal.

Key Guidelines for Using the LIC Merchant Portal

When using, it is important to adhere to the following guidelines:

  • Keep Login Credentials Confidential: Agents and merchants should ensure that their login credentials, including the username and password, are kept confidential and not shared with anyone else. This helps in maintaining the security and integrity of the portal.
  • Use Secure Internet Connection: It is recommended to access the LIC Merchant Portal using a secure internet connection, such as a private Wi-Fi network or a trusted data connection. This reduces the risk of unauthorized access to sensitive information.
  • Follow Data Protection Policies: Agents and merchants should strictly adhere to LIC’s data protection policies and guidelines while using the portal. This includes safeguarding customer information, complying with data privacy regulations, and using the portal’s features responsibly.
  • Update Contact Information: Agents and merchants should regularly update their contact information, including email address and phone number, on the portal. This ensures that they receive important notifications and communication from LIC in a timely manner.
  • Keep Track of Commission Earnings: The LIC Merchant Portal provides agents with detailed information about their commission earnings. Agents should regularly review and reconcile this information to ensure accuracy and address any discrepancies.
  • Stay Updated with Policy Changes: LIC may introduce new policies or make changes to existing ones. Agents and merchants should stay updated with these changes by regularly checking the portal’s announcements, circulars, and notifications.
  • Seek Assistance when Needed: If agents or merchants face any difficulties or have queries regarding the LIC Merchant Portal, they should seek assistance from LIC’s dedicated support channels. This can include contacting the LIC branch or accessing the portal’s help resources.
  • Maintain Professionalism: Agents and merchants should maintain professionalism while using the LIC Merchant Portal and interacting with customers. They should adhere to LIC’s code of conduct and ethical practices to uphold the reputation of the company.
  • Backup Important Data: It is advisable to regularly backup important data related to policies, customers, and transactions from the LIC Merchant Portal. This ensures that the data is secure and can be recovered in case of any unforeseen events or system failures.
  • Provide Feedback and Suggestions: Agents and merchants are encouraged to provide feedback and suggestions for improving the LIC Merchant Portal. This helps LIC in enhancing the portal’s features, addressing user concerns, and delivering a better user experience.

Important Instructions for Using the LIC Merchant Portal

When using the LIC Merchant Portal, it is important to follow these instructions:

  • Ensure Proper System Requirements: Agents and merchants should ensure that their computer systems or mobile devices meet the necessary requirements to access and use the LIC Merchant Portal. This includes having a compatible operating system, internet browser, and sufficient storage and memory.
  • Keep Software Up to Date: It is recommended to regularly update the operating system, internet browser, and security software on the devices used to access the LIC Merchant Portal. This helps in maintaining the security and performance of the portal.
  • Be Aware of Phishing Attempts: Agents and merchants should be cautious of phishing attempts or fraudulent emails that may impersonate LIC or the LIC Merchant Portal. They should not click on suspicious links or provide sensitive information in response to such emails.
  • Report Security Incidents: If agents or merchants come across any security incidents or unauthorized access to the LIC Merchant Portal, they should immediately report it to LIC’s designated security contact or helpline. This helps in mitigating risks and protecting the portal’s integrity.
  • Comply with Legal and Regulatory Requirements: Agents and merchants should comply with all applicable legal and regulatory requirements while using the LIC Merchant Portal. This includes adhering to anti-money laundering laws, data protection regulations, and other relevant statutes.
  • Respect Intellectual Property Rights: Agents and merchants should respect the intellectual property rights of LIC and third parties while using the LIC Merchant Portal. They should not reproduce, modify, or distribute copyrighted materials without proper authorization.
  • Keep Track of Renewals and Expirations: Agents should keep track of policy renewals and expirations through the LIC Merchant Portal. This helps in providing timely reminders to policyholders and ensures continuity of coverage.
  • Maintain Accurate and Updated Records: Agents and merchants should maintain accurate and updated records of policy-related information, customer interactions, and transactions on the LIC Merchant Portal. This facilitates efficient policy servicing and helps in resolving customer queries.
  • Stay Informed about Product Updates: LIC may introduce new insurance products or update existing ones. Agents and merchants should stay informed about these product updates through the LIC Merchant Portal and undergo any necessary training to effectively sell and service the products.
  • Adhere to Ethical Selling Practices: Agents and merchants should adhere to LIC’s ethical selling practices while using the LIC Merchant Portal. This includes providing accurate information to customers, avoiding misrepresentation, and acting in the best interests of policyholders.

Tips and Tricks for Using the LIC Merchant Portal

Here are some tips and tricks to enhance your experience with the LIC Merchant Portal:

  • Customize Your Dashboard: The LIC Merchant Portal allows you to customize your dashboard by adding or removing widgets based on your preferences. Take advantage of this feature to create a personalized and efficient workspace.
  • Utilize Search Functionality: The portal offers a search functionality that allows you to quickly find specific policies, customers, or transactions. Make use of this feature to save time and access relevant information effortlessly.
  • Optimize Policy Issuance Process: Familiarize yourself with the policy issuance process on the LIC Merchant Portal to expedite the issuance of new policies. Use templates and pre-filled forms whenever possible to minimize manual data entry.
  • Leverage Customer Service Tools: The portal provides various customer service tools, such as policy status tracking and premium payment reminders. Utilize these tools to proactively address customer queries and ensure timely service.
  • Track Commission Earnings Regularly: Keep a close eye on your commission earnings through the LIC Merchant Portal. Regularly review the commission statements and reconcile them with your records to identify any discrepancies.
  • Stay Updated with Training Resources: The LIC Merchant Portal may offer training resources, such as video tutorials or user guides. Stay updated with these resources to enhance your knowledge and maximize your productivity on the portal.
  • Collaborate with Team Members: If you are part of a team, utilize the collaboration features of the LIC Merchant Portal to communicate and share information with your team members. This promotes teamwork and ensures efficient coordination.
  • Explore Value-Added Services: The LIC Merchant Portal may offer value-added services, such as online calculators or policy comparison tools. Explore these services to provide additional value to your customers and differentiate yourself from competitors.
  • Participate in Feedback Surveys: LIC may conduct feedback surveys to gather insights and suggestions from portal users. Take the opportunity to participate in these surveys and provide your feedback to contribute to the continuous improvement of the portal.
  • Stay Engaged with Updates: Regularly check the announcements and notifications section of the LIC Merchant Portal to stay engaged with the latest updates, circulars, and news from LIC. This keeps you informed and helps you adapt to any changes effectively.

General Points to Remember

Here are some general points to remember while using the LIC Merchant Portal:

  • Always maintain professionalism and integrity in your interactions with customers and colleagues.
  • Keep yourself updated with LIC’s products, policies, and industry trends to better serve your clients.
  • Ensure that you have the necessary licenses and certifications to sell LIC’s insurance products.
  • Regularly back up important data and maintain appropriate records for compliance and reference purposes.
  • Seek assistance from LIC’s support channels whenever you encounter any technical or operational issues.
  • Continuously improve your knowledge and skills through training programs and professional development opportunities.
  • Adhere to LIC’s code of conduct and follow the ethical guidelines prescribed by the company.
  • Maintain a customer-centric approach and strive to provide excellent service to policyholders.
  • Embrace technology and leverage the features and functionalities of the LIC Merchant Portal to enhance your productivity.
  • Regularly review your performance and set goals to achieve higher sales targets and commission earnings.

Policy Details

With the portal, you can easily access detailed information about your policyholders, including policy terms, coverage details, premium amounts, and renewal dates. This allows you to stay informed and provide better service to your clients.

Payment Processing

The portal offers seamless payment processing options, allowing you to accept premiums online, set up auto-payment schedules, and track payment history. This ensures that your clients can easily make payments and stay current on their policies.

Customer Information

Easily access and update customer information, including contact details, beneficiary information, and communication preferences. This helps you to stay organized and provide personalized service to your clients.

Policy Renewals

Never miss a policy renewal deadline again with the portal. Receive notifications for upcoming renewals, track renewal rates, and easily process policy renewals for your clients.

Claims Processing

Streamline the claims process with the portal. Submit and track claims online, communicate with policyholders regarding claims status, and ensure a smooth claims experience for your clients.

Commission Tracking

Keep track of your commissions with ease using the portal’s commission tracking feature. View commission statements, track earning trends, and optimize your earnings through data-driven insights.


Stay informed with real-time notifications for policy updates, payment reminders, claim approvals, and more. Never miss an important event or task with the portal’s comprehensive notification system.

Document Storage

Securely store and access important documents such as policy agreements, claim forms, and client records. Easily retrieve documents whenever you need them, ensuring compliance and efficient record-keeping.

Training Materials

Access training materials, guides, and resources to enhance your insurance knowledge and skills. Stay up-to-date on industry trends, best practices, and product information to better serve your clients.

Online Support

Get prompt support and assistance from the portal’s customer service team. Resolve queries, troubleshoot issues, and receive guidance on using the portal effectively to maximize its benefits.

Mobile Access

Manage your insurance business on the go with mobile access to the portal. Stay connected and productive from anywhere, anytime, using your smartphone or tablet.

Marketing Tools

Utilize marketing tools and resources to promote your insurance business and attract new clients. Customize marketing materials, track marketing campaigns, and measure your marketing ROI.

Reporting Tools

Access comprehensive reports and analytics to track key performance indicators, monitor business growth, and identify areas for improvement. Make data-driven decisions to optimize your insurance business performance.

Secure Login

Protect your sensitive information with secure login credentials and data encryption. Ensure that your data and your clients’ data are safe and secure at all times on the portal.

24/7 Access

njoy round-the-clock access to the portal, allowing you to manage your insurance business at your convenience. Access your account, perform tasks, and stay connected anytime, anywhere.

Benefits & Features of LIC Merchant Portal

The benefits and features of this portal are as follows:-

  • Policy Details: Access all policy details quickly and easily.
  • Payment Processing: Process payments securely and efficiently.
  • Customer Information: View customer information at a glance.
  • Policy Renewals: Easily manage policy renewals for your clients.
  • Claims Processing: Submit and track claims with ease.
  • Commission Tracking: Keep track of commissions earned in real-time.
  • Notifications: Receive important notifications and updates.
  • Document Storage: Store and access important documents online.
  • Training Materials: Access training materials to stay up-to-date on industry trends.
  • Online Support: Get quick and efficient support from the customer service team.
  • Mobile Access: Use the portal on-the-go with mobile compatibility.
  • Marketing Tools: Access marketing materials to help grow your business.
  • Reporting Tools: Generate custom reports for analysis and decision-making.
  • Secure Login: Ensure data security with secure logins and encryption.
  • 24/7 Access: Access the portal anytime, anywhere for ultimate convenience.

Eligibility Criteria for LIC Merchant Portal

To be eligible to access the LIC Merchant Portal, you must be a registered insurance agent with LIC. You will need to provide your agent ID and other relevant information to create an account on the portal. Once your account is set up, you will have access to all the features and benefits mentioned above.

Documents Required 

The applicants will need to attach the below-mentioned documents:-

  • Agent ID: Your unique agent ID provided by LIC.
  • Proof of Identification: A government-issued ID for verification purposes.
  • Proof of Address: A utility bill or lease agreement to confirm your address.
  • Bank Account Details: Information about your bank account for commission payments.

Procedure to Login under LIC Merchant Portal

To login, follow the below-mentioned points:-

  • Visit the official LIC Portal website.
  • Select “Merchant Portal” from the “Online Services” list on the homepage.
  • Click on the login option.
  • Enter your username and password, then click continue.
  • Submit the information to log in.

Login to LIC Merchant Portal if You have Forgotten Your Password

To retrieve password, follow the below-mentioned points:-

  • Visit the official LIC Portal website.
  • Select “Merchant Portal” and click on login.
  • Click on “FORGOT PASSWORD.”
  • Enter your valid email address and user ID.
  • Select “Mail New Password” from the menu to receive a new password via email.

Procedure to Change LIC Merchant Password Online

To change the password, follow the below-mentioned points:-

  • Visit the LIC Merchant Portal website.
  • Select “Merchant Portal” and login.
  • Click on the option to change your password.
  • Enter your username and current password.
  • Enter and confirm the new password, then click reset.

Updating Email ID in LIC Merchant Portal to Receive OTP

To update email ID, follow the below-mentioned points:-

  • Visit the LIC Merchant Portal website.
  • Select “Merchant Portal” and login.
  • Click on “Update Email ID and get an OTP.”
  • Enter the correct User ID and Password.
  • Enter the new email address and click update.

Using Net Banking to Generate Online Challan Payment for LIC Merchant Portal

To generte challan, follow the below-mentioned points:-

  • Visit the Life Corporation of India website.
  • Login to the merchant portal and go to merchant tools.
  • Select “Pay Invoice Online” and proceed.
  • Choose the pending challan for payment.
  • Verify the payment amount and select your bank for online payment.
  • Complete the payment process and print your payment receipt if needed.

Top 15 FAQs about LIC Merchant Portal

  • How do I register for the LIC Merchant Portal?: You can register by visiting the official LIC website and following the registration process.
  • Is the portal accessible on mobile devices?: Yes, the portal is mobile-friendly for easy access on-the-go.
  • Can I track my commissions on the portal?: Yes, you can track commissions in real-time.
  • Are there any fees for using the portal?: There are no additional fees for using the LIC Merchant Portal.
  • How do I submit claims through the portal?: You can submit claims online through the designated portal section.
  • Can I access training materials on the portal?: Yes, there are training materials available for agents.
  • How secure is the portal?: The portal is secure with advanced encryption technology.
  • What payment methods are accepted on the portal?: You can pay using a variety of methods, including credit/debit cards and net banking.
  • Can I request policy renewals through the portal?: Yes, you can easily manage policy renewals online.
  • Is there customer support available on the portal?: Yes, you can access customer support through the portal.
  • Can I download policy documents from the portal?: Yes, you can download and store policy documents securely.
  • Are there any restrictions on accessing the portal?: As long as you are a registered LIC agent, you can access the portal.
  • How can I update my account information on the portal?: You can update your account information through the profile settings.
  • Is there a mobile app for the LIC Merchant Portal?: Yes, there is a mobile app available for download on iOS and Android devices.
  • Can I access marketing materials through the portal?: Yes, you can access marketing materials to help grow your business.

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