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The government’s Mukhyamantri Matikala Rojgar Yojana is an effort to uplift and assist the state’s traditional art and craft sector. The purpose of this program is to give talented craftspeople and artisans work opportunities so they can support themselves financially. The government wants to empower artists, boost the craft industry, and establish a stable environment that will support their expansion and advancement.

This article will provide you with all types of information about the Mukhyamantri Matikala Rojgar Yojana 2024 like purpose, Eligibility Criteria, Benefits, Features, important documents, etc. Apart from this, we will share the process to apply online for this scheme. To get complete information about this scheme, read this article till the end.

Mukhyamantri Matikala Rojgar Yojana 

In addition to having job opportunities, the Mukhyamantri Matikala Rojgar Yojana focuses on boosting the abilities and skills of artisans. This guarantees that they possess the skills and knowledge required to produce the highest goods that satisfy consumer demands. This program preserves the rich cultural legacy of the area while giving skilled skilled craftsmen and craftsmen job opportunities.

Under the Mukhyamantri Matikala Rojgar Yojana, the government offers financial aid and other advantages to qualified artisans, enabling them to exhibit their skills and uphold the region’s vibrant cultural legacy. By bolstering the art and craft sector, the government strives to enhance the local economy and foster a favourable atmosphere for artisans to flourish. Individuals can submit their applications online prior to the deadline.

Highlights of Mukhyamantri Matikala Rojgar Yojana 

The highlights of this scheme are as follows:- 

Objectives of Mukhyamantri Matikala Rojgar Yojana 

The main objectives of this scheme are:-

• To provide sustainable employment opportunities to skilled artisans and craftsmen.
• To promote and preserve the traditional art and craft forms of the region.
• To enhance the marketability of artisanal products and increase their demand.
• To encourage skill development and capacity building among artisans.
• To create a supportive ecosystem for the growth and development of the art and craft industry.

Beneficiary Category

The Mukhyamantri Matikala Rojgar Yojana is open to artisans and craftsmen belonging to various categories, including:-

• Potters
• Weavers
• Woodcarvers
• Metalworkers
• Embroiderers
• Painters
• Sculptors
• And many more

Artisans from both rural and urban areas can avail the benefits of this scheme, provided they meet the eligibility criteria set by the government.

Mukhyamantri Matikala Rojgar Yojana Application Enrollment Last Date

Enrollment for this scheme is open throughout the year. Artisans can apply for the scheme by submitting their applications to the designated government offices or through the online portal. It is essential to keep track of the last dates for enrollment, as applications received after the deadline may not be considered for selection.

Mukhyamantri Matikala Rojgar Yojana Selection Procedure

The selection procedure for this scheme involves a thorough evaluation of the applications received. A committee comprising experts from the art and craft industry assesses the applications based on various criteria, including the artisan’s skill level, creativity, and potential for economic growth. Shortlisted applicants are then invited for an interview or demonstration of their craft to further evaluate their capabilities. The final selection is made based on the committee’s assessment, ensuring that deserving artisans are allowed to benefit from the scheme.

Implementation Procedure

Once selected, the artisans enrolled in this scheme are provided with financial assistance and necessary resources to establish or enhance their craft-based enterprises. The government offers subsidies, loans, and grants to support the artisans in procuring raw materials, tools, and equipment. Additionally, the scheme also focuses on providing marketing and promotional support to the artisans. This includes organizing exhibitions, trade fairs, and other events to showcase their products and connect them with potential buyers. The government also facilitates tie-ups with retail outlets and e-commerce platforms to expand the market reach of artisanal products.

Role Of Supervision Body

The implementation and monitoring of this scheme are overseen by a designated supervision body. This body comprises government officials, industry experts, and representatives from artisan associations. Their role is to ensure the effective implementation of the scheme, address any concerns or grievances raised by the artisans, and continuously evaluate the impact of the scheme.

Key Guidelines

Here are some key guidelines to keep in mind for this scheme:-

• Artisans must meet the eligibility criteria set by the government to apply for the scheme.
• Applications should be submitted within the specified timeframe.
• Artisans should provide accurate and complete information in their applications.
• Selected artisans must utilize the financial assistance and resources provided for the intended purpose.
• Artisans should actively participate in skill development and capacity-building programs organized by the government.
• Artisans should maintain the quality and authenticity of their craft while meeting market demands.
• Artisans are encouraged to explore innovative designs and techniques to enhance the appeal of their products.
• Artisans should actively participate in promotional events and exhibitions organized by the government.
• Artisans should maintain proper records of their business transactions and financials.
• Artisans should comply with all the rules and regulations set by the government.

Important Terms

Some important terms related to this scheme are:-

• Financial Assistance
• Skill Development
• Capacity Building
• Subsidies
• Loans
• Grants
• Raw Materials
• Tools and Equipment
• Marketing and Promotional Support
• Market Reach

Top 10 Visions of Mukhyamantri Matikala Rojgar Yojana

The top 10 visions of this scheme are as follows:-

• Empowering Artisans:- The primary vision of the Mukhyamantri Matikala Rojgar Yojana is to empower artisans by providing them with the necessary skills, training, and resources to enhance their craftsmanship. Through various training programs and workshops, the scheme aims to improve the quality of their products and increase their market value.
• Promoting Entrepreneurship:- Another important vision of the scheme is to promote entrepreneurship among artisans. By providing financial assistance and business support, the Mukhyamantri Matikala Rojgar Yojana encourages artisans to start their enterprises. This not only helps them become self-reliant but also contributes to the overall growth of the handicraft industry.
• Preserving Traditional Arts:- The scheme recognizes the importance of preserving traditional arts and crafts. It aims to revive and promote dying art forms by providing a platform for artisans to showcase their skills and products. By preserving these traditional arts, the Mukhyamantri Matikala Rojgar Yojana ensures that our rich cultural heritage is not lost.
• Enhancing Market Access:- One of the key visions of the scheme is to enhance market access for artisans. The government provides support in marketing and branding their products, both at the national and international levels. This helps artisans reach a wider customer base and increases their chances of generating sustainable income.
• Skill Development:- The Mukhyamantri Matikala Rojgar Yojana focuses on skill development among artisans. It provides them with training programs to enhance their technical skills and knowledge. By upgrading their skills, artisans can create contemporary designs and products that cater to changing consumer preferences.
• Financial Assistance:- Financial assistance is a crucial aspect of the scheme. The government provides loans and subsidies to artisans for setting up their workshops, purchasing raw materials, and upgrading their infrastructure. This financial support ensures that artisans have the necessary resources to sustain and grow their businesses.
• Encouraging Innovation:- The scheme encourages innovation in the field of handicrafts. It promotes the use of new techniques, materials, and designs to create unique and contemporary products. By fostering innovation, the Mukhyamantri Matikala Rojgar Yojana helps artisans stay relevant in a rapidly changing market.
• Promoting Collaboration:- Collaboration is a key vision of the scheme. It encourages artisans to work together, share knowledge, and collaborate on projects. This not only fosters a sense of community among artisans but also enables them to learn from each other and collectively improve their skills and products.
• Creating Employment Opportunities:- The Mukhyamantri Matikala Rojgar Yojana aims to create a significant number of employment opportunities in the handicrafts sector. By supporting artisans and promoting their products, the scheme generates demand for their craftsmanship, leading to increased employment in this sector.
• Empowering Women Artisans:- The scheme recognizes the contribution of women artisans and aims to empower them. It provides special incentives and support to women artisans, enabling them to become financially independent and play a more significant role in their communities.

Benefits of Mukhyamantri Matikala Rojgar Yojana 

The benefits of this scheme are as follows:-

• Financial Assistance: Under this scheme, artisans and craftsmen are provided with financial assistance to establish and expand their businesses. This assistance can be in the form of grants, loans, or subsidies, depending on the specific requirements of the individual.
• Market Linkages: The scheme aims to bridge the gap between artisans and potential buyers by creating market linkages. Artisans are connected with various marketing platforms, both offline and online, to help them showcase and sell their products to a wider audience.
• Training and Skill Development: The Mukhyamantri Matikala Rojgar Yojana emphasizes skill development and provides training programs to artisans. These programs focus on enhancing their existing skills and introducing new techniques to keep up with evolving market trends.
• Infrastructure Development: To support the growth of the art and craft industry, the scheme facilitates the development of necessary infrastructure. This includes setting up dedicated craft clusters, workshops, and design centres to provide a conducive environment for artisans to work and showcase their creations.
• Access to Raw Materials: One of the challenges faced by artisans is the availability of quality raw materials at affordable prices. The scheme aims to address this issue by providing artisans with easy access to raw materials, ensuring a steady supply for their artistic endeavours.
• Marketing and Branding Support: Artisans often struggle with marketing and branding their products effectively. The Mukhyamantri Matikala Rojgar Yojana offers support in this aspect by guiding product packaging, labelling, and branding strategies to help artisans establish a unique identity in the market.
• Export Promotion: The scheme also focuses on promoting the export of traditional art and craft products. Artisans are encouraged to participate in international trade fairs and exhibitions, where they can showcase their creations to a global audience and explore potential export opportunities.
• Financial Literacy: Many artisans lack the necessary financial literacy to manage their businesses effectively. To address this, the scheme provides training and guidance on financial management, budgeting, and bookkeeping, enabling artisans to make informed decisions and ensure the sustainability of their enterprises.
• Recognition and Awards: The government recognizes the talent and contribution of artisans by organizing award ceremonies and competitions. This not only boosts the morale of artisans but also helps in creating awareness about traditional art forms and encouraging their preservation.
• Employment Generation: By promoting the art and craft industry, the Mukhyamantri Matikala Rojgar Yojana plays a crucial role in generating employment opportunities. It not only supports existing artisans but also encourages new entrants to explore the sector, thereby creating a sustainable ecosystem for employment and economic growth.

Features of Mukhyamantri Matikala Rojgar Yojana 

The features of this scheme are as follows:-

• Integrated Approach: The scheme takes an integrated approach by addressing various aspects of the art and craft industry, including skill development, infrastructure, marketing, and financial support. This holistic approach ensures comprehensive support to artisans at every stage of their entrepreneurial journey.
• Collaboration with Stakeholders: To achieve its objectives, the scheme encourages collaboration between various stakeholders, including government agencies, industry associations, NGOs, and financial institutions. This collaborative approach facilitates effective implementation and ensures the sustainability of the initiatives undertaken.
• Customized Support: Recognizing the diverse needs of artisans, the scheme offers customized support based on their specific requirements. This includes financial assistance tailored to their business plans, skill development programs aligned with their artistic pursuits, and marketing strategies that resonate with their target audience.
• Monitoring and Evaluation: The scheme incorporates a robust monitoring and evaluation mechanism to track the progress and impact of the initiatives. Regular assessments help identify any gaps or areas that require improvement, enabling timely interventions and course corrections.
• Transparency and Accountability: The scheme emphasizes transparency and accountability in its implementation. All processes, including the selection of beneficiaries and disbursement of financial assistance, are conducted fairly and transparently, ensuring that the benefits reach the intended recipients.
• Continuous Support: The Mukhyamantri Matikala Rojgar Yojana aims to provide continuous support to artisans even after the initial assistance. This includes mentorship programs, access to advanced training modules, and networking opportunities to foster collaboration and knowledge sharing among artisans.
• Technology Integration: The scheme leverages technology to streamline processes and enhance accessibility. Online platforms are used for applications, tracking progress, and accessing resources, making it convenient for artisans to avail themselves of the benefits offered by the scheme.
• Awareness and Outreach: To ensure maximum participation, the scheme focuses on creating awareness about its objectives, benefits, and application procedures. Outreach programs are conducted at the grassroots level, engaging with artisans and local communities to encourage their active involvement in the scheme.
• Adaptability: The scheme is designed to adapt to changing market dynamics and evolving needs of artisans. Regular reviews and feedback from beneficiaries help in refining the initiatives and incorporating necessary modifications to ensure their relevance and effectiveness.
• Empowerment and Sustainability: The overarching goal of the Mukhyamantri Matikala Rojgar Yojana is to empower artisans and promote the sustainability of traditional art forms. By providing them with the necessary support and opportunities, the scheme aims to preserve our rich cultural heritage and contribute to the socio-economic development of the artisans and their communities.

Mukhyamantri Matikala Rojgar Yojana Eligibility Criteria 

The applicants will need to follow the below-mentioned points to apply online for this scheme:- 

• Artisans engaged in traditional art and craft forms are eligible to apply.
• The applicant should be a resident of the respective state where the scheme is implemented.
• Applicants must possess the necessary skills and expertise in their respective art forms.
• Proof of identity and address, such as an Aadhaar card, voter ID, or passport, is required.
• Artisans should have a clear business plan, demonstrating the viability and potential for growth.

Important Documents 

Some of the important documents required to apply online for this scheme are as follows:-

• Proof of identity: Aadhaar card, voter ID, or passport.
• Proof of address: Aadhaar card, voter ID, or passport.
• Proof of educational qualifications, if applicable.
• Artisan certificate or any other relevant document validating their expertise in the respective art form.
• Business plan detailing the objectives, marketing strategies, and financial projections.

Mukhyamantri Matikala Rojgar Yojana Apply Offline

The applicants will need to follow the below-mentioned points to apply offline:-

• Visit your nearest facility centre.
• Request the application form from the available officer.
• Carefully fill in all required information in the form and attach the necessary documents.
• Submit the completed application form to the same officer.
• The officer will upload your form into the system and send it to the employment office for verification.
• If found eligible after verification, you will be notified by phone.

UP Govt Site

Mukhyamantri Matikala Rojgar Yojana 2024: Top 10 FAQs

1. What is the Mukhyamantri Matikala Rojgar Yojana?

It is a government scheme launched by the Uttar Pradesh government to provide employment opportunities to youth in the pottery sector.

2. Who is eligible for the scheme?

• Unemployed youth aged 18-40 years who are permanent residents of Uttar Pradesh.
• Must belong to the BPL category.
• Should have passed Class 8 or equivalent.

3. What are the benefits of the scheme?

• Financial assistance of up to ₹50,000 for setting up a pottery unit.
• Training in pottery making and marketing.
• Assistance in obtaining loans from banks.

4. How can I apply for the Mukhyamantri Matikala Rojgar Yojana?

• Visit the official website of the Khadi and Village Industries Board (KVIB), Uttar Pradesh.
• Download the application form and fill it up.
• Submit the application form along with the required documents at the nearest KVIB office.

5. What documents are required for the scheme?

• Domicile certificate of Uttar Pradesh.
• Age proof certificate.
• Educational qualification certificate.
• Income certificate.
• Caste certificate (if applicable).
• Aadhaar card.
• Passport-sized photographs.

6. What is the last date for applying to the scheme?

The last date for applying to the scheme is usually March 31st every year.

7. What is the selection process for the scheme?

The selection of beneficiaries will be done on the basis of a merit list prepared by the KVIB.

8. What is the training period under the scheme?

The training period under the scheme is usually for 15 days.

9. What is the amount of financial assistance provided under the scheme?

The amount of financial assistance provided under the scheme is up to ₹50,000.

10. How will the financial assistance be provided under the scheme?

The financial assistance will be provided in two installments. The first installment of 75% will be released after the completion of training and the second installment of 25% will be released after the successful establishment of the pottery unit.